At Aneuvia, we believe in democratizing financial wellness and investment advice for the betterment of companies, communities and individuals. Here we share our insights, point of view and advice on global impact investing, corporate diversity and inclusion, new financial market trends, impact investment funds and more.
Stay ahead of the curve with insightful news and analysis that can help your company or organization make crucial decisions for better business outcomes.
Crisis reveals character. It often teaches us more about ourselves than we may realize during times of norm. As we face the unprecedented challenges of COVID-19, we see the true underlying motivations of individuals, nations and businesses. One particular rising motivation during this time of crisis offers a silver living: purpose meeting profit.
The rise of impact investments
According to Edelman’s latest Trust Barometer, the most comprehensive study of trust in the world, consumers expect brands to take personal accountability and action for COVID-19 recovery.
- 90% of consumers want companies and brands to do everything they can to protect the well-being and financial security of their employees and suppliers, even if it means suffering big financial losses during the pandemic.
- The penalty for companies that put profit ahead of people is severe, with 71% of people saying that this will erode their trust in a business forever.
Where the government has left gaps, consumers and activist investors expect companies to fill. Impact investing is the notion that profit and purpose don’t need to be at odds. Instead, it refers to an investment strategy that not only generates financial returns but also creates a positive impact. The cornerstones of impact investing is lending to social or environmental causes, and underserved communities -- whether geographic or socioeconomic.
These investors who care about creating a positive impact are showing their financial support to companies directly addressing the coronavirus pandemic to ensure they have the funds to keep going. Here are some examples of recent commitments announced:
- BlackRock commits $50M to help meet immediate needs of those most affected
- IFC increased its COVID-19 related financing availability to $8B
- The Rockefeller Foundation commits $20M in assistance to support vulnerable communities
Navigating a new (ab)normal
COVID-19 is presenting the world with unprecedented challenges in modern times. We believe impact investing will continue to be a priority as the world’s markets begin to recover from the impact.
Learn more about Aneuvia’s impact investing solutions.
Balancing work with parenting duties can be a struggle. To understand more about the challenges working mothers face, and how employers can best support them, we asked over 150+ working mothers with children about their preferences.
Given the novel coronavirus pandemic, many working mothers are effectively working four jobs: their corporate job, caring for their children, homeschooling and completing housework. Our research finds that prior to COVID, just 5% of corporate mothers were the primary caregiver to their children - that number now jumps to 62%!
Here’s what employers can do to help keep and develop women in the workforce:
Flexibility is the new currency.
Parenting can be unpredictable and often trying on working mothers, who tend to bear the greatest burden when schools are closed and when faced with illness. In our survey, 46% of working mothers asserted that greater flexibility would offer the support needed to balance work and family. Flexible working is one way that employers can help alleviate the pressure and uncertainty that comes with being a primary caregiver. Flex-time - such as four-day work weeks or alternative hours - allows working mothers to tend to their children and at-home activities without impacting productivity at work.
Adjust expectations to help balance work-family.
It’s important for employers to ask, “Are working mothers able to fit their work responsibilities around other demands?” 26% of corporate mothers want expectations adjusted by employers, given current conditions. These adjustments included extended project deadlines, less meetings and less work hours. Again, this allows more freedom for working mothers to balance work responsibilities with seeing more of their children, which ultimately will make them more fulfilled in and out of the office.
Lead with empathy.
49% of working mothers cited their primary concern to be the care of their child’s needs. This concern is followed by work/home demands (48%) and loss of income (19%). With these concerns weighing on everyone’s mind, employers can make a concerted effort to communicate regularly and transparently about their policies and plans of action.
Aneuvia is proud to work with C-suite and Board members of corporations to evaluate and refine diversity and inclusion programs and policies that not only strengthen workforce engagement, but also deliver financial results.
Learn more about Aneuvia’s Advisory Services.
View full results from Impact of COVID-19 on Corporate Mothers.